The specifics of promoting foreign brand in the russian market through the prism of territorial branding

摘要

The article deals with the specifics of the foreign brand promotion in the Russian market, taking into account the characteristics of the consumer, such as his residence place, mentality, habits etc. In this regard the author considers the concept of the target audience and its practical implication, identifies the main stakeholders in the foreign brand promotion process. The article is also aims to prove, that the foreign brand implication can be the solid factor of territory development.